Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
Ever nailed a campaign pitch on a hunch, only to rationalize it later? That's your brain's hidden genius at work. And we need more of that in advertising. As advertising pros, we're drowning in briefs, mood boards, and analytics. But what if those fleeting "aha" moments— the ones that spark killer taglines or visual twists—are your subconscious doing the heavy lifting? Science says it's not mysticism; it's pattern recognition honed by experience. Examples…
Read MoreDavid Safian, owner of SaF Productions, has had an incredible career. He was a camera and lighting assistant to Annie Leibowitz, he went out on his own and shot Fleetwood Mac, Jane’s Addiction, Beyonce, Rihanna, and Kiss in both photography and music videos, and now runs his own aforementioned production company. We’ve had lengthy fascinating conversations about AI in advertising and I wanted to share some of David’s advice and predictions with you through this Q&A.
Read MoreCreativity, in other words, is half seeing, half believing. Seeing means noticing the raw materials—sounds, shapes, ideas—floating around you. Believing is the conviction that even the most trivial bit (a song lyric, a weird cloud, a news item) could spark something brilliant.
Read MoreExecutive creative directors within in-house agencies are frustrated—their creative teams aren't collaborating as effectively as they could, and they worry the isolation of in-house work could dull their edge. Jen’s idea? Use our platform’s “in-between times of day" idea generation to create a professional development program that sharpens creative skills and generates ideas at the same time.
Read MoreArtificial intelligence is shrinking that marathon into a tiny little sprint. It’s more like idea teleportation. AI can take an idea and turn it into a fully realized video ad at dizzying speeds. The gap between idea and execution isn’t just closing—it’s practically gone. And that changes everything for advertising agencies.
Read MoreThe advertising business hasn’t gotten any easier over the years, has it? Fewer AOR relationships, more unpredictable project work, and dead-end pitches make agencies feel less in control than ever. But one thing you can control is your agency’s ideas. It’s what you’re best at. And I think it’s your biggest weapon for growth. Here’s how you can leverage this superpower to grow your business.
Read MoreWhat follows are 11 of the campaign ideas this brilliant team came up with. Below that is how we did it, a video of the actual Idea Stream where the magic happened, and a link to see what the “client presentation” would have looked like. A real look under the hood of a typical Ideasicle “IX Concierge” project.
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