Creativity, in other words, is half seeing, half believing. Seeing means noticing the raw materials—sounds, shapes, ideas—floating around you. Believing is the conviction that even the most trivial bit (a song lyric, a weird cloud, a news item) could spark something brilliant.
Read MoreCreativity can’t be forced. In fact, sometimes the harder you try the more ideas seem to allude you. I heard a story that John Lennon badly wanted to write a song for his new son, Sean. He tried and tried but couldn’t come up with anything he liked. John Lennon! So he gave up. And of course no sooner did he give up than the song “Beautiful Boy” came to him. Creativity isn’t linear or predictable. Its magic is clumsy. But if we know that going in we can increase the odds of ideas.
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