Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
I spoke recently at the In-house Agency Forum about the many ways virtual idea generation is better than in-person. Things like this thing called online disinhibition, it’s asynchronous, it allows creativity to happen in the wild, etc. Worth considering as agencies contemplate moving creative people back to the offices or go hybrid. We don’t want to throw the baby out with the bathwater.
Read MoreIn-house agencies live their brand every day, they’re immersed in its culture, they get it first hand. However, the in-house agency is at a disadvantage to external agencies in one respect: the thinking can get insular. While external agencies are working on different brands all the time, in-house agencies work on one brand. All. Day. Long. In-housers know they need to bring in outside perspective from time to time, but many don’t want the risks involved in bringing in outside help. Is there an answer? Short answer, yes. Longer answer below.
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