Been pitching Ideasicle X to agencies constantly lately. I can’t tell you how many agencies have the following reaction to the platform: “It’s so refreshing that you’re forcing the team to focus on the big idea and not on the execution.” Apparently agency teams get too executional with their ideas too quickly instead of getting the idea right first. Having been in the virtual-idea business for ten years, I thought it was obvious that you needed a big idea first AND THEN execute it. But I guess not. And I have some thoughts as to why this may be happening.
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