"Brands In Action" Podcast Featuring Ideasicle X CEO Will Burns

[click play in the image above]

I was interviewed on the Brands In Action Podcast by David Baldwin. We really covered the gamut on this one:

What I learned from my agencies past: Wieden, Goodby, Leonard/Monahan, and Arnold.
The ghost I saw at Mullen’s old mansion.
How my new biz days at Arnold led to the Ideasicle X virtual idea generating platform idea.
The research that went into developing the platform.
Why virtual is better than an in person brainstorm.
How the platform works and why it works.
Other markets beyond advertising/marketing who could benefit from this idea-generating machine.
An interesting bit about the concept of “creativity” and how public schools may be missing the larger concept.
Find out who would play me in the Ideasicle X movie!
Much more.

Many thanks to David for having me.

Will Burns is the Founder & CEO of Ideasicle X. To schedule a demo of the platform click here.