Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
I talk to agencies all the time, from the large global players to the nimble boutiques. I talk to clients all the time, too. And as I hear their stories, a few clear themes are emerging. Themes that will require a more energetic and potent way to for agencies to differentiate from other agencies.
Read MoreThe advertising world often worships the new, the fresh, and the young. But dismissing older creative people as "out of touch" is highly short-sighted. Are experienced creatives more expensive? Sure, on paper. But here are five reasons why older creatives can be invaluable to any advertising or marketing team, despite their higher ticket prices:
Read MoreThe advertising world is in flux, and so is the way we think about utilizing creative talent. Good talent is expensive and hard to find, the talent an agency has is maxed out, and to top it off client budgets aren’t getting any bigger. In fact, brands are rejecting traditional "agency of record" relationships. Instead, brands are dipping in and out of agencies as they build up their in-house teams. What is an advertising agency to do in this environment? I’ll tell you. Agencies need temporary help on a continuous basis.
Read MoreI was interviewed this week by Fox News Digital about the effects of brands going “woke” in their advertising. Since my Forbes Contributor days I’ve written about the perils of brands taking sides in highly charged political issues. Because once a company takes a side—either side, mind you— the company alienates its brand to the same degree the issue is polarized.
Read MoreThe recent news of Liberty Mutual hiring Bandits & Friends, a small 15-person agency in New York City, as their lead creative partner marks a significant shift in the advertising industry. This move away from larger, established agencies signals a broader trend: the rise of robust in-house agencies on one hand and the evolving scope of the “Agency of Record.” Is that even the right name for these agency/client relationships anymore? More on that in a minute.
Read MoreImagine Godzilla and King Kong opened a lemonade stand together. That’s how I perceive this agreement between retail enemies, Staples and Amazon. At first, you hear the idea and you’re like, okay whatever, Staples is accepting returns from Amazon orders. Who cares? But dig into the details and one can see how brilliant this move is for Staples. It’s an idea Sun Tzu (“Art of War”) would be proud of. Let’s break it down.
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