Ah, mid-December. The season of holiday cheer, last-minute shopping sprees, and—if you’re a marketer or an agency—a full-blown panic attack. Budgets need to be spent. Campaigns need to launch. And, oh yeah, the Super Bowl is coming. It’s enough to make even the most seasoned pro make like Griswold and reach for the eggnog.

But at Ideasicle X, we say: breathe. Because no matter how big the problem, how tight the timeline, or how insane the ask, we’re here to deliver Emergency Ideas. That’s right. The kinds of ideas that swoop in like creative first responders, saving your brand or agency from disaster, mediocrity, or—heaven forbid—a blank page.

Here are a few emergency scenarios where we can help.

1. Use It or Lose It

Emergency: It’s the end of the fiscal year, and there’s still money sitting in your budget. If you don’t spend it, it’s gone. Forever. Poof. But you’ve got nothing planned, and the clock is ticking.

Solution: Brief us today, and in record time, we’ll deliver a batch of killer ideas—campaigns, promotions, stunts, new products, you name it—that can be billed immediately before next fiscal. Not only do you get to use your budget, but you also set up your brand for an even better 2025 with a flurry of ideas.

2. Botched Super Bowl creative

Emergency: It’s two months until the big game, and your agency hasn’t sold—or even presented—a Super Bowl-worthy idea to your client. Panic is setting in, and you’re about to settle for something USA Today will only laugh at.

Solution: Brief Ideasicle X, and we’ll have 10+ big, bold Super Bowl concepts ready for you in a week or less. Funny, emotional, bizarre, or all three—we’ll give you ideas that will have your clients applauding It’s like hiring Miles Finch. No one needs to know.

3. Internal Presentation Panic

Emergency: Your marketing team or agency needs to pitch a groundbreaking concept to the C-suite, and what you’ve got isn’t just underwhelming—it’s borderline embarrassing. But the presentation is next week.

Solution: Ideasicle X to the rescue! Brief us and within days we will ideate, refine, and package concepts so brilliant they’ll make the CFO put down their calculator and say, “Wow.”

4. capacity blown

Emergency: Your client wants to do a new campaign or promotion, or maybe needs a name for a new product and they want you to do it, but all of your teams are up to their eyeballs already.

Solution: Brief us and within days we’ll have at least ten great ideas in front of you and your teams that you can present to your client. Or, as often happens, one of our ideas inspires a better one with your internal team. All good, opportunity secured, client happy.

So, What’s Your Emergency?

At Ideasicle X, we’re here to save the day—no matter how last-minute, out-of-left-field, or downright absurd the ask. Because nothing (and we mean nothing) is unthinkable.

So ditch the December panic and start 2025 on a high note, break the glass, and give us a call. We’ve got Emergency Ideas—and we’re standing by.

Over and out.

Will Burns is the Founder & CEO of the revolutionary virtual-idea-generating company, Ideasicle X. He’s an advertising veteran from such agencies as Wieden & Kennedy, Goodby Silverstein, Arnold Worldwide, and Mullen. He was a Forbes Contributor for nine years writing about creativity in modern branding. Sign up for the Ideasicle Newsletter and never miss a post like this. Will’s bio.